Overview

Plantopia Marketplace is a mobile-first platform designed to simplify the way people discover, learn about, and purchase plants online.

While many existing platforms focus on pushing products, Plantopia is centered around confidence, clarity, and care — especially for beginners who often feel overwhelmed. The Marketplace flow helps users browse curated collections, get plant recommendations based on their needs, and access bite-sized care info before and after purchase.

This case study showcases the end-to-end design process behind the Marketplace — from identifying user problems to building a guided, trust-building shopping experience.

My Role: Product Designer

Platform: Mobile App (Android)

Scope: Marketplace experience (onboarding → plant discovery → checkout)

Plantopia – Plant Marketplace App

I focused on designing a clean, intuitive Marketplace experience for plant lovers — from product discovery to expert chat and community. This case study walks through my end-to-end process, but you can jump right to the final UI screens below.

👉🏻Final UI screens for plantopia

Problem Statement - The core challenges users face when trying to buy and care for plants.

Many individuals, especially beginners, face challenges when it comes to nurturing plants due to a lack of knowledge and guidance.

They struggle to:

• Choose the right plants for their home environment
• Understand plant care requirements
• Troubleshoot common issues like pest infestations and diseases

This often leads to:

• Frustration and wasted time
• Failed plant care attempts